HOW TO BUILD A BRAND?

jatin sharma
3 min readAug 17, 2021

Establishing a brand in the market takes a lot of hard work and patience Building a brand is like building homes, one should always make its base and pillar strong when building a brand.

be clear in defining your brand -

why are you in this? what makes you pursue this business? what problems are you going to solve through your product or service of your target audience?

What is The meaning of branding?

Branding refers to your Identity with your product or services, which you are going to provide your customer. It resembles your connection with your product and service and also states your vision and mission of doing the business with your core intention of making a connection with your target audience.

Your audience recognizes your company through your unique logo trademark and the type of goods or services your company offer and on basis of all such identification marks along with the quality of product or services you provide to customer s they easily recognize you the company brand they connect with.

Understanding your target audience

one of the most important aspects of Establishing your business is understanding the mindset of your customer in your industry what exactly they are searching for in your industry and how in the unique way you can deliver to the customer and get ahead of your competitors. try to figure out an x-factor in your that differentiates you from your rival company.

Try to make an emotional connection with your target audience. try to solve their problems through your constant efforts. figure out their pain points and give them a solution.

Maintaining Relation with your customers

your services should be as pleasing as they will always search for a reason to visit you. even if they are not in need to buy something from still they will come to do some kind of purchase from you. Always try to be polite with your customers, try to hit the emotional hormone of their system .make a connection with them, and talk with them like your family member.

Product

Make your product as feasible that your customer craves for it. your product should serve the purpose of your vision. It should be user-friendly, easy to use add value to your customer life, it always is unique in some way to separate you from your competitor. the setting of the price depends upon the market price prevailing in the market and upon the cost price on which a price should be decided

packaging

Packaging is one of the most important key factors that how your product will be flooded in the market. How your product is being wrapped up with a detailed description of the product on the wrapper

In the case of goods, packaging becomes very vital as it keeps your product safe from any kind of damage to your product and it also states the information of your product and if its a commodity then it gives you the information of what is made of that's ingredients and well as what you will get out of it.

Promotion

This is how your customer will know about you and your product. How much you can market yourself, your product, and your company that much chance will increase that how you will capture the market in the future and how much your marketing strategies are aligned with your actual product or services which you are infusing into the market and creating a demand of their products in the minds and hearts of your target customers.

Conclusion

Establish your brands with such ingredients that keep your brand on top and keep your company and your brand in their hearts

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